I chose the font because the letter "A" looks "somewhat" like the silhoulette of an elephant (sorta anyway). I used a finger pointing up rather then the word "up" as it represents both the site and heaven above. I added the peace sign as a tribute to the President of peace (DJT). The circle = the encompassing of folks who are stalwart proponents of freedom of speech and truth. These are merely ideas. Cheers K-Man!