Double Jeopardy. I won't touch their fake foods. Brands around for 20+ years, who swam hard to the surface of Organic Food, I do trust. Now, Big Food has the answer. The bigger the advertising of the "food" company, the less trustworthy. Kroger Simple Organic - read those labels. Apparently, it doesn't hire consultants on customer preferences. We won't buy ground meat now, alas. Miss it.