Twitter/X evolved through five governance eras. Audience growth isn’t just slower — the fundamental dynamics changed.
New analysis: attention still exists, but it no longer compounds the way it used to.
🔍 Read → https://newsletter.marting...
New analysis: attention still exists, but it no longer compounds the way it used to.
🔍 Read → https://newsletter.marting...
Twitter/X: Five eras, one structural reset
What a decade of analytics reveals about audience growth, shocks, and governance
https://newsletter.martingeddes.com/p/twitterx-five-eras-one-structural
10:58 AM - Jan 15, 2026
Only people mentioned by martingeddes in this post can reply
Carole Davis-Z
@Tallyho
15 January, 11:27
(E)
In response Martin Geddes to his Publication
Twitter used to be 140 characters.
X does not have a restricted character limit.
I wonder if what you are tracking, is the human inability to stay focused for more than a few seconds. The emotional need to keep moving, the distaste for reading large tracts of info., prefering the snippet breakdown, rendering the reader bound to SOMEONE ELSES interpretation of the info.
I am sure this changed state of attention can be connected to multiple reasons, psychological, and physiological, after all, we humans are pesky, we can react in either mode, so, to ensure maximum effect, the mechanism that causes this teeny tiny attention span, must be able to cover both modes.
I used to read books, copiously, now I spend hours absorbing the world through my phone.
Yesterday, we lost power. To save phone battery for emergency, I read a book - for the first time in a LONG time.
A book only makes you turn the page in the same subject, it does not make you move to another after 3 seconds
X does not have a restricted character limit.
I wonder if what you are tracking, is the human inability to stay focused for more than a few seconds. The emotional need to keep moving, the distaste for reading large tracts of info., prefering the snippet breakdown, rendering the reader bound to SOMEONE ELSES interpretation of the info.
I am sure this changed state of attention can be connected to multiple reasons, psychological, and physiological, after all, we humans are pesky, we can react in either mode, so, to ensure maximum effect, the mechanism that causes this teeny tiny attention span, must be able to cover both modes.
I used to read books, copiously, now I spend hours absorbing the world through my phone.
Yesterday, we lost power. To save phone battery for emergency, I read a book - for the first time in a LONG time.
A book only makes you turn the page in the same subject, it does not make you move to another after 3 seconds
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