Generative AI Transforming Pharma Marketing Operations

Generative AI in pharma marketing promises to transform content creation and campaigns, but success hinges on adoption, process changes, and operating models rather than technology alone. Pharma marketers lag due to past digital failures, yet top use cases like rapid insights generation, first-mile concept ideation, last-mile content tweaks, and streamlining medical-legal reviews offer huge efficiency gains. For more info: https://www.zs.com/insight...