I recall in 2020 on Twitter, most straight-shooting posts ended with tags like #ww1wga , #GodWins or #SaveTheChildren

It seems, that when "we" learned these were being tracked, people began to stop using them. This meant that many messages did not end on the positive.

President Trump uses a "1-minute manager" approach, direct and truthful with the ending on the positive with messages like "we will fix this" and "the best is yet to come".