A fitting quote:
"In the end, we return to the question, just how much do you love truth? Do you really love truth or are you just curious? Do you love it enough to rebuild your understanding to conform to a reality that doesn't fit your current beliefs, and doesn't feel 120% happy? Do you love truth enough to continue seeking even when it hurts, when it reveals aspects of yourself (or human society, or the universe) that are shocking, complex and disturbing, or humbling, glorious and amazing - or even, when truth is far beyond human mind itself? Just how much do we love truth? It's a good question to ask ourselves, I think."

- Scott Mandelker

Good Point, most only want the truth to validate themselves ... and when it doesn't fit their agenda, then "it must not be the truth."

That is the part that is so difficult with red-pilling.

Good morning my friend, good to see you.
Yes, it always boils down to ego- not ego as in what most think it means...ego in the definition that people act a certain way because they think that is how others want them to be, therefore they are not true to self. The truth narrative emboldens this because people want a neat tidy little package or box so that it can be packed away and be less scary.
When we no longer live by what we think others want from us, and start to look at things objectively instead of subjectively we see things as they really are. That is the wake up. I do not use the term red pilling/blue pilling because once again it is masonic/luciferin symbolism referencing the red pillar Joachim and blue pillar Boaz... just my opinion of course.