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Happy New Year Insights on Comme des Garçons Hoodies and Global Influence
Comme des Garçons was established in Tokyo by Rei Kawakubo in 1969.
The label quickly became known for questioning conventional fashion standards internationally.
Kawakubo emphasized conceptual thinking, rejecting traditional beauty and decorative expectations.
This philosophy later influenced all product categories, including the Comme des Garçons hoodie.
The brand prioritized independence, creative freedom, and cultural significance over commercial trends.
Happy new year reflections often credit these origins for the brand’s enduring identity.

Introduction of Hoodies to the Brand

The hoodie became part of Comme des Garçons collections as streetwear gained prominence.
Unlike conventional casual wear, the hoodie expressed concept, structure, and cultural positioning.
Design choices emphasized proportion, visual restraint, and subtle symbolic messaging consistently.
Sub lines such as PLAY provided r
02:48 AM - Jan 13, 2026
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