As MTV, Music Television, told the world in the opening minutes of its first broadcast, video killed the radio star. And 44 years later, YouTube, TikTok, and shifting tastes have finally killed the iconic video star-maker.

While the MTV brand isn’t disappearing entirely, a defining piece of it is. By the end of the year, MTV’s remaining 24-hour music channels will shut down globally across multiple regions, closing a chapter that’s been open since the early days of cable television.

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