"(which as we know is just a re-branding of Hay Fever.)"

Sorry, this doesn't pass the smell test. A real discussion between collaborators wouldn't include something like that since, if it were true (& it could be), would already be common knowledge between them with no need to mention.

Yeah, I think your right, I came across this other British website that's quite hair raising. Looks official.

🚆Travel and tourism: Without flying, there will be growth in
domestic and train-reach tourism and leisure.

🍽️Food and agriculture: Beef and lamb phased out by
2050 and replaced by greatly expanded demand for
vegetarian food.

✈️ Travelling
The impact of our travelling depends on how far we travel
and how we do it. The most efficient way to travel is with a
large number of people travelling in a vehicle with a small
front, and we can all reduce our total annual mileage.
1. Stop using aeroplanes
2. Take the train not the car when possible.
3. Use all the seats in the car or get a smaller one
4. Choose an electric car next time, if possible, which
will become easier as prices fall and charging
infrastructure expands.
5. Lobby for more trains, no new roads, airport closure
and more renewable electricity
👇👇👇
https://ukfires.org/absolu...