John Burke @johnburke
Powerful pro-life Super Bowl LX commercial champions beauty of adoption!
by Doug Mainwaring

‘Rarely do we see an ad like this, especially during the Super Bowl,’ Riley Gaines wrote. ‘If one woman sees this & decides not to terminate her baby, then it's worth every penny spent.’

A stunning, poignant commercial set to air during Sunday’s Super Bowl game seeks to set the national narrative straight about adoption, appealing to young women with “unexpected” pregnancies to choose what’s best for themselves and their yet-to-be-born child: life.

The commercial, promoted by Live Action on social media in advance of tomorrow’s game, delivers the hopeful message that although “Parenting isn’t always possible … Adoption is an option.”

“Rarely do we see an ad like this, especially during the Super Bowl,” wrote conservative political activist Riley Gaines, sharing Live Action’s X post. “If one woman sees this & decides not to terminate her baby, then it’s worth every penny spent.”
08:11 AM - Feb 08, 2026
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