He's a liar and a deceiver, just like his father lucifer. He does it for profit. That's his primary ministry. A glorified life coach. Nothing to do with Christianity. He's so far away from the teachings of the True Messiah, Yeshua, it should be obvious, unfortunately, to the masses it is not.

2 Corinthians 11:14-15
Tree of Life Version
14 And no wonder, for even satan masquerades as an angel of light. 15 It is no great thing therefore if his servants also masquerade as servants of righteousness. Their end will be according to their deeds.

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Kenneth Copeland
Joyce Meyer
And those that remember
Tammy Faye and Jimmy

All for profit