It's been planned very much from a century ago. The entire dating culture of Western countries has been destroyed, and replaced with bar hookups, which was then glorified. There were nay-sayers, but as usual, nobody listened.

Stars, sitcoms and many other shows are there to promote the new "role models" and to enforce the idea. I think men saw through this easier, but there weren't enough to stop it. I suppose the majority believes they benefit from the present day "dating" system, while in my eyes it is designed to work against them.